2014-02-14 18:10
Author: Peter Barycki
It seems that even with the best intentions, can we be assigned the worst. It was no different here – though not in the slightest truth once again meet up with allegations that not so much cheer already BlackBerry, which even I set the BlackBerry negatively.
Absolutely not. I never stopped and will never stop to hold thumbs for it to BlackBerry existed, developed and zgarnia?o as much as possible in every segment in which it can and can do it. The only question that I do not agree with many views on how it should look and it’s hard for me this simply is not posted. Mainly because it does not make sense.
When anyone says that BlackBerry should take another tablet, extend to the incredible size of your portfolio, complementing them with the device absolutely niche and those who rejected the market itself, or even to enter the market of smart watches or other ubieralnej electronics, the only thing that comes I can think of is this image. Similarly, in situations where it is stated that just enter the phone with parameters competitive with the products of other companies, to add a little promotion and bach, BlackBerry back in the game. I do not have and will not have any objections at the front thwart each comment written in this style, at least until someone will have any legitimate arguments.
make it easier, let’s imagine that we have a driver taking part simultaneously in two types of racing / rallies – a glamorous and adored by millions of racing on the track and much more niche, but (in the case of winnings) also profitable off-road racing. For a time in both categories are undisputed leaders ahead of all, our car is beautiful and we all want to ride something like us. In time, however, something starts to go wrong – competition in the races at the track runs faster and better, and we we’re out sequentially on the second, third and finally the fourth. In addition to the podium, with a large loss for the third place, and for us to come run only “whipping boys” and semi-amateurs. At the same time, continue to win a lot of races off-road, but we increasingly difficult, and in some races (or whatever it is called such rallies) arrive at the finish others, sometimes a third, but if you even lose, you lose about fractions of a second .
crisis lasts for some time and suddenly we realize that we have been a limited amount of cash. We spread it evenly over the car on the track and a car to drive off-road, but it will, that at some time we may be the last in both events. Where in accordance with the logic should shove all the remaining money? Of course, off-road. Less exciting, attracting fewer viewers, less cash, but still something that we feel is strong, and where on the doorstep we have victory, or at least hope for them. Why? Because every dollar invested by us in the auto road is Zloty issued against us and in favor of our opponents in the off-road rallies.
And in such a situation is now BlackBerry. It has a thriving department QNX now trying to fight for another segment of the M2M market, we have BES, providing a lot of money for years and BBM, which could potentially be a conductor (although who knows how generous) of gold, or at least an additional source of income. This is the car to off-road. No glitters is not lit, no growls and does not burn rubber, but we can win it, make some money with relatively little effort “for the race,” and at least maintain the high deposits until we will be able to try something more. But we can not let go and neglect of our off-road car, because the competition is pushing us really hard.
the other hand, we have everything, which is a negation of the previous car – a shiny, glamorous, loved by fans and media, terribly expensive to maintain, bringing small in relation to the expenditure of profits … sports car, or device. Here every change parts costs a lot of money, each new project takes time and funds, and the chances of success of the current conditions are minimal.
What would you choose in the driver?
He looked at it with common sense. When it comes to tablets, the BlackBerry had already tried and final settlement, even though the minor successes along the way, everything just came out wrong. Low sales, driven at one point only the fact of selling the tablet below any costs, delays, missed promises, and in the end the lack of support for BlackBerry 10 Power Breakthrough Canadian brand on the market – close to zero. The costs associated with the preparation of the system to large screens, system optimization applications and all the rest – huge. The chances of success? Minimum – if you’re not Apple / Samsung, we have to put up with virtually zero margins, otherwise no one was even interested. The risk of drowning billions of dollars? Giant.
Just look at it, as he fights for the tablet market Microsoft. Is the equipment with Windows 8/8 RT are bad? There are very good, some are even just great. And yet we know how to sell the flagship Surface or his successor. What BlackBerry could attract customers, since full-fledged computer system, promoted by hundreds of millions of dollars, it is not able to do that? Low price drops – building share in the tablet market for the share does not make sense. For developers, and so it will be a “smalls”, so the problem of application will be the same as it was. Any ideas?
zrozummy bad. Probably would have bought a tablet with BlackBerry 10 just as soon as I bought a BlackBerry PlayBook tablet, that is, immediately, as soon as we could buy it. I would carry it with them wherever possible, and in the evenings he said bad words in C + +. Yes, I would like a tablet with the BlackBerry 10 how little you in modern electronics. But I do not want the BlackBerry it did.
simple reason. As already mentioned, the chances of success are very poor, even the potential (!) Gain very small, and the probability that the market will reject and a second version of the tablet with the logo of BB is gigantic. BlackBerry can not decide on such a risky move, because one of them may in a few quarters to murder the entire company.
The same goes for phones. I have already written once, but apparently it is worth reminding – forget about BB as a mass producer, producer who is fighting for market share, the manufacturer, which focuses on competing with Samsung, Apple and Nokia as well. Even Chen stressed in recent interviews that his goal is not so much the amount of sales counted in the piece – that it is not interested, but the profit from these sales. The BlackBerry smartphone is to be a premium product in the corporate sector. How is this to be achieved, it still is not known exactly. It is known, however, that – as indeed Chen said a long time ago – when the dollar is expected to release on the market of corporate or consumer market, it will not hesitate to it, to give it to the corporate market. Reasonable, logical, potentially the future. Much more than throwing fistfuls of dollars on low-margin products such as tablets.
And the same here. I would like to see the BlackBerry slider, the best horizontal and vertical, small touchscreen phone, a large touchscreen phone, the average touchscreen phone, phablet, “flap” or something like Nokia E90. I would like to be able to choose models of BlackBerry, according to my personal preferences and other factors. But I would not want a BlackBerry that’s what it got. For the same reasons as in the case of the tablet. Putting part of the production Foxconnowi was a great move – not much you can lose, although too little gain, but it has to guarantee at least a symbolic remain in the phone market, throwing from each other only one or two gems in the form of higher-end models.
The same can be said about a possible offensive to the consumer market, promotions, marketing campaigns or disposal of dollars for purposes that are not core business revenues. And this for a long time are not and may never be mobile. QNX, BES and BBM probably soon – these are the elements (especially the first two), to be pumped in cash, and employees to bring warm bread every morning. These are the columns that if the BlackBerry manages to maintain them, they will be able to support the entire future of the company. If this starts to crumble while and save the ones that have long since collapsed or definitely will crumble as soon or very frail build new, the whole building will one day simply collapse.
And this is what I support is not.
Sent from my BlackBerry smartphone 10
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