BlackBerry has to bend in order not to break - BBC News

BlackBerry company should give up the production of expensive devices and focus solely on the lowest shelf price – writes in a letter to the President of the Canadian company Brian Blair – Wedge Partners analyst.

It is difficult not to agree with the advice of Blair

/ AFP

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Blair stresses that salvation and the best strategy for BlackBerry is the production of low-cost smartphones with QWERTY keyboard as distinctive and recognizable element – we read in the pages of the BGR. These should go primarily to developing countries, because it is there is the greatest demand for this type of equipment. For example, given the Lumia 520 – the best selling smartphone with Windows Phone in 2013.

Analyst predicts that the BlackBerry could sell up to 100 million low-cost smartphones. It must only be selling about 10 new models. However, none of these devices should not cost more than 199 dollars. (In this amount would have to contain 25 per cent. Margin). In contrast, the same device should combine the features of the Q5 (with QWERTY keyboard) and modern design of model P’9982 Porsche Design BlackBerry. Blair says that designed the phone could become a sales hit of 2014.

Another piece of advice applies to discontinue development of BlackBerry 10 Analyst rightly notes that the market currently ruled by three operating systems – iOS, Android and Windows Phone. Each of them has huge support from their manufacturers. And on such a costly investment in software BalckBerry simply can not afford. Besides, it will be difficult to persuade developers is to create new applications.

Blair sees hope for BlackBerry in emerging markets such as Latin America, India and Southeast Asia. Men of consumers need low-cost smartphones that can handle support critical applications, like Instagram, Facebook, Twitter, Snapchat, Netfix and YouTube. In the case of such software physical keyboard is welcome and can give you an advantage.

Besides, it is difficult not to agree with the opinion that properly made smartphone with a QWERTY and fast software is better than the touch competitor running Android – obviously for the same – low – price.

Emerging markets are an excellent primer for both new players and a lifeline for the experienced, but declining manufacturers. The best example of this is HTC, who can not cope with the competition with the products of the highest quality and the price begins to flood China with cheap smartphones. In turn, virtually inaccessible in Europe smartphones Lenovo enjoying record popularity in China.