Profits Blackberry, which is in the process of restructuring, there will be only in the financial year 2016 – has announced a new CEO John Chen.
‘s new president – 58-year-old John Chen hopes that a greater focus on the needs of users, cheaper cameras on the Asian market, which are expected to cost less than $ 200. and investments in networks and telecommunications solutions make it manages to save the company. – It will not be easy, but I believe that we can make – said Chen, adding that the company will work on upgrading the operating system of their cameras – QNX. President admitted that the possibility of the “have not been exhausted”, and the system gives a lot of opportunities “communication between the devices in the network.”
Blackberry in recent years have not been able to able to meet competition, losing a place in the market for Apple’s iPhones and smartphones running on Android – especially with Korean Samsung. In the third quarter of last year, the company had a gigantic loss of 4.4 billion dollars. A year earlier, could boast a slight advantage – 14 million dollars. In the past year also dropped dramatically company’s revenue. In 2012, the third quarter of Blackberry closed result of $ 2.7 billion. – This year for the third for the third quarter revenues totaled just $ 1.2 billion. In 2013, the Canadian manufacturer has sold 4.3 million smartphones-of which 900 thousand. cameras with the latest version of the BB OS.
Salvation for the Canadian company may also be working with Sybase – a company producing, among others, software for smartphones. Blackberry is working with her on the development of its own messenger – BBM. The company’s management is convinced that it can be on the “earn reasonable money.”
In September last year, Blackberry has announced that the difficult financial situation forced the company to cut costs, including the elimination of nearly 5 thousand. positions, it is 40 percent. all employees. Shortly after he lost the position of former president Blackberry – Germany Thorsten Heins, who was replaced by John S. Chen, former CEO of Sybase.
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