BlackBerry to an end, or at least end up in a form in which we knew that the Canadian company for years. Shares in the smartphone market is melting, the company for several quarters still generates a loss, and the share price rise after months when some investors to believe in the power of the new BlackBerry 10 platform at the end of June fell sharply. And that’s probably remain.
when cornered the company finally gave up and properly admitted directly – “is not going well.” Of course, no one appeared in public at a press conference and did not say, but the last BlackBerry message , in which Canadians informed about the search for strategic alternatives, it just shows.
- advertising block
Company reports because that is looking for a possible joint venture , partnership or strategic alliance of selling the entire company and other possible transactions and contracts. The message is so obvious, but the company always stresses that all it takes to make a development platform, BlackBerry 10 But it makes sense, and is a Canadian company with all its assets (including patents ), it will be valuable to anyone?
BlackBerry is now primarily history . In the last decade, the Canadian smartphone with a QWERTY keyboard was Wall Street a mandatory accessory. And not just on Wall Street, as well as employees of the City of London were chained to their tiny display ekraników emails. And thanks to them, moreover, the BlackBerry brand has become popular among teenagers. Children managers simply inherit two years old smartphone, the employer parent named on the new BlackBerry.
This popularity among students of UK , and later also United Arab Emirates (to this day are compartments where the BlackBerry is doing better than other markets) , resulted in the introduction to offer cheaper models, with no extra features and equipped with smaller displays, or worse hearing, but still allow the use of BlackBerry Messenger and other Internet services.
premiere iPhone was, however, made light of, and response to changing market first came wrong, and when it appeared on the market a brand new BlackBerry 10 platform, it did not impress too many clients. Business after the initial fascination with Apple’s smartphone today are increasingly inclined towards Android , mainly in Samsung devices.
BlackBerry with its sales of 6.8 million units (in the last quarter) is located on the margins of the world in which Samsung sells tens of millions of smartphones, has consistently refused to make public the specific numbers and Apple can boast a record spring quarter, with 31 million iPhones sold .
See also: Saab resumes production in Sweden
in Canada seem to understand the gravity of the situation and BlackBerry take the first attempts to adapt to new market requirements. Samsung now advertising … BlackBerry Messenger . He was still only be Boldach, Curve’ach, Z10 and Q10 communicator will soon be available in a version for Android, a Korean manufacturer will promote it in your own application store.
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