BlackBerry goes back to the roots, leaving the consumer market - Forbes.pl

BlackBerry smartphone Z10 has proven to be a market failure, the manufacturer strongly reduce its price, photo PAP / DPA / Oliver Berg

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BlackBerry

new strategy was announced with the preliminary results for the second quarter of fiscal 2014. The Company anticipates that it will record a loss of almost a billion dollars. The immediate cause is BlackBerry Z10 . Announced in January of this year, smartphone had become a market hit and lokmotyw?, which would trigger sell more devices.

That has not happened – a few months there were some reports of poor sales Z10. Originally, it was still hope that the introduction of the second model to offer – Q10 , equipped with the characteristic of the older models of BlackBerry QWERTY physical keyboard . So it did not happen. The more that Canadians admit, albeit reluctantly, that they produced too many copies of the Z10, which would simply remain in the warehouses.

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To get rid of this problem, BlackBerry soon will cut the price model Z10 – it has become more available, while the flagship model presented will take a couple of days ago, 5-inch Z30. As for the number of models, this also will be reduced – instead of the planned six, the market will be only four, two belonging to the higher-end, and two – for less.

Read also: BlackBerry presents yet another smartphone. With momentum?

If we take into account the fact that Canadians have already presented this year’s four models, we can expect that for a while we see from them is nothing new. On the ledge above we have models Z30 and Q10, and the lower – Z10 and Q5. After one of the large touch-screen and one with a square display and QWERTY keyboard.

BlackBerry but withdraws from the race for the consumer market . Smartphones this company will be increasingly difficult to buy in stores or large operators from electronics stores. We will not have celebrities posed on the walls of BlackBerry smartphones in their hands. Point of sale products and services, the Canadian manufacturer will now be glazed conference, which will arrive BlackBerry sales representatives.

After years of fighting for consumers, Canadians back where they started . The products and services for businesses and professionals. BlackBerry withdraws from the mass market in which it can fail completely to focus on those customers who remain loyal to the brand. While the teenagers in the UK today, choosing instead pink BlackBerry Curve smartphones with Android and iPhones, corporations are still interested in the equipment and services sygnowanymi symbol of blackberries.

In its communication

BlackBerry announces that number of commercially deployed and test BlackBerry Enterprise Server service has increased from 10 July to 19 thousand more to 25000 . Of course, this segment also interested in Apple and Samsung, but it’s still an area where Canadian producer remains strong.

– Results of our corporate department still reflects the trust that we have for the BlackBerry platform, governments and businesses – boasts Thorsten Heins, CEO of the company. – Security matters and business customers know that BlackBerry sets standards in this regard – he added.