Giant relief Blackberry, escape from the market ... - PCLab.pl

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BlackBerry Z10 with the new the operating system BlackBerry 10 OS was to be a Canadian company key to the gates of sesame global market. Unfortunately, this very successful smartphone may be the nail in the coffin. BlackBerry tries to save the old, tried and tested method: laying off employees.

playing in the last week of market rumors about BlackBerry problems and actions that the company intends to take in order to save his potential were confirmed. BlackBerry releases 4500 people. So a large group accounts for about 40 percent of total human resources of the Canadian company.

downsizing is not everything. Unsuccessful market launch of the first smartphone running BlackBerry 10 OS has further consequences – BlackBerry company withdraws from the consumer market and intends to offer its products only on the market “prosumer”. This means that future mobile devices the company will be able to buy only corporations, not individual users.

quite drastic – especially for workers – actions taken by management of Canadian companies due to disastrous financial results of the BlackBerry. It is estimated that this company in the last quarter lost about $ 1 billion, mostly due to the disastrous performance of BlackBerry sales Z10.

interesting fact is that despite a low deviating significantly from the expected sale of Z10, BlackBerry supplied to the market in the second quarter. about 3.7 million smartphones, of which the vast majority is running an older BlackBerry OS 7 The company ignored the number of copies sold Z10.

In the future, as already mentioned, the company intends to focus solely on the corporate market. It will be offered no more than four models of smartphones, and the Z10 will be promoted as an “entry-level handset,” which should be associated with a substantial reduction in the price for this model. Top of the range model will be BlackBerry Z30 – a smartphone with a 5-inch AMOLED screen, 1.7 GHz processor and the largest battery in a series of BlackBerry – with a capacity of 2880 mAh, which aims to provide 25 hours of continuous operation.

question is whether the changes are enough. Corporate market is quite demanding. They count on it not so much technical innovations that the stability of the product and the length of the expected support from the manufacturer. With the latter, due to its difficulty, BlackBerry may have a problem. On the other hand, BlackBerry smartphones for many years enjoyed an unrivaled reputation in typical business environments. But is it enough? Time will tell.

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