What next for BlackBerry, or who breaks blackberry? - Newsweek Poland

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04-11-2013, last modified 04-11-2013 17:17

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British Prime Minister BlackBerry Z10 / Photo by Simon Jacobs / Source: Zuma Press

Blackberry is definitely the season, and the field has flourished best Apple and Android. Despite the queue of potential buyers for Canadian blackberry continues to lengthen.

class=”c5″> After the season

In early October, the Canadian smartphone maker sent a letter designed to reassure customers and partners. “We want our customers to know that they can still count on us’re not going anywhere. We do not have solvency and debt. We cut costs, which is very painful, but it makes us stronger financially and we want to convey this message directly to our customers, “- said in a statement published in newspapers and rozprzestrzenianym via social networks.

message was a response to the wave of all sorts of situations on the future of the company after it was announced in August, cuts and exemptions, including nearly 40 percent. the crew. – Recently, a lot of our customers naczytali about BlackBerry , too often getting headlines: all narobi?o too much noise, and establishes the embarrassment – said in an interview, Frank Boulben, chief marketing officer of Ontario .

But, the situation does not look good. In August this year, it turned out that with BlackBerry smartphones have been only 2.2 percent. market – Blackberries outclassed even slowly developing Windows Phone. Also failed offensive of the latest model BlackBerry 10, which had to be what has become for Nokia Lumia – a breakthrough model that turns bad trends. Finally, the management company set up a special group to be responsible for analyzing how to save the company and take a little dominatorom market, and to Samsung or Apple.

Despite this, BlackBerry still has advantages, which beckons. When the board decided that it comes up will retail company, set up tail folds.

SMART INTERTEXT

BlackBerry Z10, now the company’s flagship product

class=”c5″> Day

– Anyone who is interested in BlackBerry, understands that the company develops products on a global level and provides the same service. And it can and will benefit customers – boasted Boulben. I had a lot of reasons. As soon as the rumor about the potential of people willing to buy shares jumped. A speculative queue configured not to just anyone. Reuters, based on their sources mentioned Cisco, Google and German SAP. The initial bid was submitted by Fairfax Financial Holding’s having a stake in the company and proposing for the rest of the $ 9 per share. Fast also appeared the names LG, Samsung and Intel. Request has not ruled out a BlackBerry founders Mike Lazaridis and Douglas Fregin. Now you have 8 percent. Firm, then, and until recently known as Research in Motion, founded in 1985.

“Newsweek” on smartphones [GALLERY] “ »

It is possible to divide the group. As suggested by analyst Peter Misek, operating system, BlackBerry 10, and the device might be interested ZTE and Lenovo. BlackBerry Messenger platform could buy a Google or Yahoo (shown its potential to open it on iPhones and Android products. Initially signed up for the 6 million people)

in buying may also be interested in Cisco, IBM or Hewlett-Packard.

Experts agree that what is most precious BlackBerry, Patents and encryption system calls that his time meant that the company has won a tender for equipment for diplomats and employees of ministries, including Poland. The system has been broken, but possible to improve the technology is still in the price.

class=”c5″> Problems

But that’s what makes the BlackBerry will not be given to just anyone. Although the Canadian government is leading by journalists chose not to comment on China’s Lenovo BlackBerry interest, then in more general terms and without naming companies, does not hide precautions. – BlackBerry should be cautious when entering into any agreements which may give rise to concerns about national security – said Canadian Prime Minister Stephen Harper.

According to the premiere of “BlackBerry is a very significant player in the IT industry, so it is very important that any transactions with this company did not raise any concerns about the safety of this sector.”

Why BlackBerry has to bother at all with these words? In the light of Canadian law the government has the right to veto any takeover by the Canadian company from abroad, if the transaction could bar the national security. And although this does not occur often in the last month was not allowed to take out one of the Canadian telecommunications companies by the Egyptian tycoon.

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