Remember the Blackberry? If not, it is no wonder - Inwestycje.pl

Shares Blackberry for seven years, lost 90% of its value. Why? Simply because the technology is merciless. Fall asleep and not wake up already.

remember the turn of 2006/2007. During this time, you could carry in your pocket black unit with white lettering Blackberry. Then there was a peripheral brand. Phones are very popular among managers and corporations, because they allow easy access to corporate e-mail, etc. In the same year, exactly 29 June, Apple introduced its new device – the iPhone. And this completely crushed the competition, including the “es”, which was Finland’s Nokia or Japanese Sony (then Sony Ericsson).

While Apple introduced a generation phone for the second and each of them was on the higher level than the previous, Blackberry waded further in the same direction. Only Samsung has demonstrated that captured the formation of Apple, and what’s more keeping up with him. This also was reflected in the share price BLACKBERRY. In seven years, their value fell by 90%, and the main reason why investors are turning their backs on shares of Blackberry is that the company does not generate any profit.

One of the last hope of the holders of shares of Blackberry is a cash injection from the Canadian insurance giant Fairfax. This for a small part of the phone manufacturer has paid 250 million U.S. dollars and certainly expects him to return the investment. Here we can see similarities with Nokia. When teamed up with the technology giant as Microsoft, Blackberry has not gained anything except money for development. Blackberry is primarily a means to provide needed cash, but the effect of scale and joint technological development there is no speech at all.

Mainly for this reason I am skeptical to share Blackberry. It is possible that in the short term will increase, but I no longer believe in a great comeback at the turn of 2006/2007. At the time, talked about great phones for managers, however these by its complicated operation had lost almost all of its customers. Community Blackberry just seven years ago, she fell asleep and wakes up so slowly that it can no longer sleep forever. A similar development was Kodak, which was number one in the photographic market. Of course, digital photography, Kodak sent towards the eternal catch investor. The paradox is that it is involved in the birth of Kodak digital cameras.

Michal Valentík, chief investment strategist Generali PPF Invest

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