BlackBerry still has problems. It's worse than originally anticipated - Wyborcza.biz

history rolled by a sad scenario. From zero to billionaire and back to zero. Once power, especially in business environments, today part “Easy Grip Hackle” in a falling market. Only April part of the Canadian telephone companies in the U.S. market fell from 5.9 per cent. to 5.1. Still there is new information about the company’s disastrous financial situation. This time it was not the media, but the company itself even more heated the atmosphere, indicating that it is worse than it sounds (though these appearances are not optimistic).

Class=”txt_srodtytul”> Big release

The company plans to release by the end of 40 percent. employees in all its branches. This means that about 4.5 thousand. people hit the pavement. As if that were not enough, the company made a mistake in the estimates. The cost that these exemptions can bring, will be about $ 400 million – four times more than originally anticipated. According to CNN Money, previously loyal customers flee en masse from BlackBerry. Traci and so modest share in the international market – consumers will pass on to third-party devices.

A large part of the losses due to niesprzedaj?cych the phone, including your current gems – BlackBerry Z10. In June, the company’s representatives reported that a total of 2.7 million sold these 6.8 million smartphones on all equipment manufactured by it. Many of those who are still using BlackBerry underway, will older phones. Therefore, the company announced that it crops the production – instead of six will produce only four models. Canadians try to save a new flagship product – presented recently – BlackBerry Z30, running on OS 10.2 software. This is by far the largest smartphone in its achievements, but there is nothing revolutionary in itself. It is therefore not expected to suddenly become a hit sprzeda?owym. The more that is not cheap. In the UK, it was valued at 590 pounds, which is more than the new iPhone 5S.

less and less popular is a BlackBerry OS 10, which, as the company said, persists for Android and iOS. According to data from StatCounter service, this system is currently at 3.5 percent. mobile phones sold in the world. Market analysts comment that although BlackBerry is not bad, it’s not there’s nothing innovative. At the end client is looking for an increasing number of applications, while the BlackBerry online store has such rich resources as competition.

BlackBerry main core business is the sale of mobile companies. Now, as the authorities give the Canadian company, the faster the core begins to collapse. The observations of the BlackBerry that companies are becoming more and more irritated by delays in the supply of mobile operating platform, OS 10 Instead of waiting for your order the equipment in competition. Canadian company is surprised at the outflow of business customers. The Company completed the quarter of 965 million dollars in losses. Fast melting cash reserves, which gathered over the years. In the last quarter decreased by $ 500 million.

far behind the competition

BlackBerry does not want to say more.

Precise data on the losses the company will be provided only after the completion of negotiations with Fairfax Financial, the Canadian insurance company. As we wrote in wyborcza.biz, as the largest shareholder of the BlackBerry (10 per cent. Stake), is willing to pay for a failing giant 4.7 billion ($ 9 per share). However, it is still not certain. In the coming weeks, Fairfax Financial will conduct a detailed analysis of the finances BlackBerry. At that time, mobile manufacturer may negotiate a takeover offer from other companies. And it is possible that eager to find. The Wall Street Journal made the depressing BlackBerry shares jumped yesterday by 1 percent. Journal reported that buying a Canadian producer asks one of the largest U.S. investment firms – Cerberus.