2013-12-27 18:54
Author: Peter Barycki
remaining, already a few days – so we have no choice but to try to summarize the last few hundred days in the implementation of the Canadian company. In order not to prescribe turn all of our entries from this period, we chose the one or two most important events of each month. Let’s see what we have been in storage for today, but about what we’ve managed to forget.
took into consideration at the same time what we have deemed the most important and what you have accepted as the most important, ie articles of the largest “counter” visits.
January
Everything that has happened before the last day of January, you can skip without remorse. It was 31.01.2013 at several location around the world officially presented smartphones running BlackBerry 10, which would help us fight for the lost position in the global manufacturers of mobile equipment. The new platform will debut with two models, although only one available in the near future, 70 000 applications (including many so far inaccessible to BBOS) and high hopes, promises and potential. Of course it was not without controversy – even associated with total abandonment services and changes in BIS BES service that were not necessarily all from the outset obvious.
can not at the same time not to mention the fact that it was the end of January that Research In Motion has announced the change of name was on the BlackBerry and employment Alicia Keys in the role of creative director. And although the Conference itself was not the most exciting, it would seem that everything is moving in the right direction. The more that the Z10, though not the first reviewers knocked to his knees, waited quite positive reviews.
February
February is, of course, continued fever BlackBerry 10 The first contact with the BlackBerry Q10, presentation Dev Alpha C and red, limited edition BlackBerry Z10 and of course the first, yet unofficial information on the amount of sales in the first Z10 markets where it was available. It was to be “above average”, and in the UK the interest was even significantly exceed the stocks owned stores. To complement deficiencies in fresh operating system, BlackBerry OS version 10.0.1 released, which also partially solved problems with poor performance achieved on a single charge.
question of what awaits us in the future appear to be equally interesting reports – BlackBerry would consider licensing BlackBerry 10 devices with a low-end (which is almost a year later became a fact), and plan the launch of the next tablet. In theory, the latter confirmed as representatives of the company, but fairly quickly retreated from their words.
less technologically hit this month by the Canadians was to establish cooperation with a team of F1 – Mercedes AMG Petronas. Any ties to the company severed also a former CEO – Jim Balsillie finally got rid of all of the remaining shares.
more local information: the end of February we published our review of Z10, which read almost 16 000 times. Thank you!
March
March was the month for which many fans awaited BlackBerry in Poland. BlackBerry Z10 finally went to the Polish – initially for retail sale, and later also to offer operators. And although prices have not always been friendly, “Zetka” failed to win the sympathy of a large group of users in our country. Including all over the world were sold but not as much, because only a million, with more than 5 million smartphones BBOS. It was difficult, however, surprising ago the result – the new phones were available to only a few markets in the world, and since its launch just one month has passed.
Interestingly, the published financial results then probably the last time for a long time we saw the company’s revenue, which then results (adjusted) $ 114 million. From that moment it was only worse in this respect.
the first time officially mentioned as future plans for this year. According to Heins at its end had to reveal exciting new model, which later turned out to be a long time BlackBerry Z30. Ultimately, the BlackBerry 10 smartphones have to be so powerful and have such powerful capabilities that would replace the users computers.
April
Anyone who could not wait to BlackBerry 10 smartphone with QWERTY keyboard and certainly from January waited … of April. Then I had to debut model Q10, which is a direct successor Bolda 9900. There were, of course, without further controversy, related primarily to the lack of trackpad and keys, but still the request was quite simple – there is now a better device on the market in this category. Heins even announced that the company plans to sell “tens of millions of copies of this model”, and the high price did not seem to deter the most customer-oriented purchase.
the other hand, began to appear disturbing information associated with numerous phrases Z10 model, which, however, the BlackBerry Kazalo verified, then … matter entirely subsided.
In Poland celebrated introduction to the basic Z10 offers Play and the first television ad of the model prepared by the Orange network.
May
The most important event in May? The first was the long-awaited premiere of Skype, which unfortunately – according to rumors – turned out to be only transferred from the Android version, which in addition to the start worked very unstable.
while the second was the presentation of the model Q5, devices that virtually every respect analogous to Q10, but closed in cheaper housing and offered a smart, though as it turned out – sufficiently low price.
third, on whose implementation had however to wait almost to the end of the year was the announcement of BBM for Android and iOS. Something that many people suggested the BlackBerry has long been, and what did not agree with the existing CEO.
June
After the release of Q10 in the world came time for his debut in our country, including with national operators, but where the valuation quite effectively deterred the majority of stakeholders. But you can peep becoming friendlier towards the Z10, which from day to day tania?o on the secondary market, and consequently there were also reductions in the offers of operators.
Despite considerable expectations, BlackBerry, however, had to put up with poor financial results and at the end of the month announced a note of the first loss – more than $ 80 million, while even too favorable to the company, analysts were expecting earnings. In addition to the sales went in the past three months, less than 3 million BlackBerry smartphones in the market and were no longer available as three models.
July
bad financial results of the company, however, did not prevent the presentation of an updated version of OS 10 – BlackBerry 10.1. Among the dozens of visual and functional changes could find, among others, new gestures to operate the system, refreshed system applications and improvements in data synchronization.
gathering momentum with the test program BES10, which has found its place in more than 60% of America’s largest corporations. Louder and louder as it got for the model then still known under the name of the A10, which is the first Canadian company to offer that could compete with the increasingly popular phabletami.
August
In August, however the time has come for the debut of “cheap” Q5 offer the first operator in Poland – Orange, where rather unfortunately not met with too much interest among customers, mainly due to the relatively high price and almost total lack of any promotion.
Less demanding users had a while to settle quite brave model – 9720. Brave mainly for the sake of the fact that, although not cost too much, it nevertheless was in many ways a monument previous era, which was not even better than counting back over two years Bold 9900.
August is also one of the biggest scandals associated with the BlackBerry World, when it turned out that almost 50 000 applications were submitted by just one company. BlackBerry answered true to criticism, but probably not in a way that would appeal to the press or users – according to the company BlackBerry World is a free market, in which everyone has the right to fight for wages in virtually any way.
Finally, in August, the board BlackBerry officially announced that the company will actively seek out options for the future, including a sale of all or part of the assets. Media unanimously recognized that on the lawn in front of the BB was stuck plate with the announcement of “For Sale” and more or less as it was.
September
September this year certainly can be considered a BlackBerry for one of the worst months in the history of the company. In addition to the unsuccessful launch of BBM for iOS and Android, a Canadian corporation announced a loss of a billion dollars due to unsold smartphones Z10, which had turn out to be salvation for the company. Once again, with less than 4 million phones sold, most were low-income OS7 devices.
In the shadow of these events remained silent premiere of one of the best BlackBerry smartphone ever – Z30 model, which, however, did not have too much chance to break through to a wider range of users.
In the last week of the month published quite shocking message – signed a letter of intent Blackbery acquisition by Fairfax, which would take over the company for a little over $ 4.7 billion.
October
sad September came a little more pleasant in October, mainly due to the official release of BlackBerry OS version 10.2. This time the list of changes was really impressive and included, among others, new lock screen notifications, support for Miracast, a great preview of new messages with the possibility of writing without leaving the current application, WiFi Direct, support for Android 4.2.2 for Android Runtime and Bluetooth 4.0 LE.
course, in addition to the information waiting for us next – finally debuted the final version of BBM for other platforms, and within a very short time recorded tens of millions of downloads, of which – as it turned out later – most of the communicator has been for a long time.
November
November is primarily related events is not so much the products of the company, at the same company. Finally, because there was not a planned acquisition by Fairfax BlackBerry and total withdrawal from the stock market. Instead, a Canadian corporation received a cash injection in the form of a billion dollars and eventually threw a plate with the inscription “For Sale”. With its position at the operation had to say goodbye to Thorsten Heins, who replaced the former CEO of Sybase – John Chen, who immediately began to introduce their own agendas. Heins could, however, with its huge clearance, probably afford a load of the fresh model P’9982, which is the next device adorned by a team of Porsche Design and uncommon costing money.
Around the same time, rumors began to appear, indicating that it will soon be much easier to install on BlackBerry 10 apps from Android. These rumors were true – from OS 10.2.1 can be install files. Apk directly from your phone, without the need to convert to. Bar.
December
What brought us in December? Of course, the weight of surprises. While it is not counted them further losses BlackBerry, which before the correction was 4.4 billion dollars, and that more than 1.5 billionth component were once again unsold smartphones, but it is certainly an unexpected move was to establish cooperation with Foxconn, which from now on will produce smartphones with BlackBerry OS 10 with the lowest priced. Therefore, it is difficult to be rather surprising that ultimately were suspended work on the cheaper versions of the Z10, and Q5, but it just has been known for a long time.
I think that all of this would not have happened if only Research In Motion a little over two years ago Justin Bieber hired for the position of brand ambassador. And so the BlackBerry can not cope best, and Bieber mentions nothing of retirement. As you can see, the products of Canada are each other extremely strongly related ;-)
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