Canadian manufacturer of Blackberry smartphones informed about the extremely poor results for the first three quarters of this year. All because of a drastic drop in sales and a loss from operations.
Blackberry in the third quarter was a gigantic loss of AZ4, $ 4 billion. A year earlier, the company could boast a small advantage – 14 million dollars. In the past year also dropped dramatically company’s revenue. In 2012, the third quarter of Blackberry closed result of $ 2.7 billion. – This year for the third for the third quarter revenues totaled just $ 1.2 billion.
This year, the Canadian manufacturer has sold 4.3 million smartphones-of which 900 thousand. cameras with the latest version of the BB OS.
John Chen, the new president of the company, and that he could keep the Blackberry alive, and even regain the lost position. Emphasizes that the company still has $ 3.2 billion. in liquid assets and is capable of three consecutive months to finance current operations. In order to maintain liquidity and reduce costs BLACKBERRY had to drastically reduce employment. 4,500 people have lost their jobs – 40 percent of all employees. Then lost his job as CEO – Thorsten Heins Germany, who was replaced by John Chen.
Problems Blackberry – once a precursor in the production of modern smartphones – began when their existing customers switched to its competitors – Apple iPhones or smartphones with Android or Windows. Trying to regain customers in North America and Europe with new models failed. Now John Chen hopes pinned in developing countries and in Asian markets. He has to help her collaboration with Taiwanese manufacturer Foxconn, which produces, among others, iPhones and iPads as Apple. The agreement was signed for five years. As the first part of this collaboration is to develop a new model of smartphone designed specifically for the Indonesian market.
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