Bieber claimed 200,000 for representing the BlackBerry, iPhone ... - CHIP

photo celebswithcells.com

Justin Bieber for the company’s BlackBerry was a natural choice – the singer is one of the world’s most famous Canadians, and the popular (though unfortunately less and less) Je?ynki also come from a country maple leaf. As he explains in an interview with BusinessWeek Vincent Washington, a former manager in the Canadian company, the requirements of the young superstar were as follows: $ 200 000 and 20 devices. In return, agreed to represent the company as its ambassador. But when Mr. Vincent went with the proposal to the marketing department, this sent him away empty-handed, explaining that “this boy is a fad, the star of one season.” At one of the meetings business, when Washington shouted “let him, he will raise us”, hall burst into laughter.

is not known exactly when this offer was made (and rejected), but the thing was, when Bieber was not the star of world format, but it was no longer recognizable (in 2010 he released his first album, after the success charged to YouTube’ie ). In 2012, Forbes magazine placed it third in the list of most influential celebrities.

Unlike Bieber, as well as Apple, whose appearance on the market of smartphones in 2007 turned out to be the first nail in the coffin of the BlackBerry, the Canadian manufacturer rumbled down the slippery slope. Interestingly, the young singer after rejecting the offer of the then RIM does not scruple to totally free iPhone advertise on Twitter or Instagramie, every move throwing new pics “from the hand” and signing, of course, what device it done.

The above tweet was passed on through, attention, more than 45,000 people, and on Instagramie message has gained even greater notoriety – liked it 321,000 people. Needless to say, if at that time, people chose To take possession of the same equipment, which he used their idol.

BlackBerry Meanwhile, Alicia Keys decided to recruit for the position of creative director, which is actually just the brand ambassador. Unfortunately, as we know it did not save the company before the inevitably approaching the end of its actions on the smartphone market.