BlackBerry teamed up with Foxconn. Smartphone Jakarta in 2014 - Wyborcza.biz

Foxconn is the world’s largest electronics manufacturer. Its factories are folding device Microsoft, Apple, Google, Sony, Dell. This team joined the BlackBerry.

This company (formerly Research In Motion) is in a difficult situation, both in terms of reputational and financial. After the recent purges, when Thorsten Heins lost his job (recognized as one of the worst presidents of 2,013 years), the new head of John Chen dopi?? to end a contract with a Taiwanese company.

Jakarta drug crisis

This alliance aims to draw BlackBerry hole. The company said that the higher-end phones, addressed to the business community, will produce the same. In turn, the new budget phones will be produced at Foxconn factories in Indonesia and Mexico. Both companies shared responsibilities – Foxconn will focus on the same device, the BlackBerry will develop the software. However, the Canadian company still retains the right to create in this way, mobile and quality control – that is, playing on the same principles as the big producers cooperating with Foxconn.

BlackBerry announced that the fruit of this collaboration will be seen at the turn of March and April next year. Then a low-budget debut phone codenamed Jakarta, acting on the copyright system, BlackBerry 10 Will be equipped with a 3G module instead of LTE. For now, the company did not reveal more details.

Proceeds decrease

announced, however, that Jakarta will be in Indonesia. It’s part of a broader strategy – as explained John Chen, the company now wants to conquer the developing countries. BlackBerry has long since lost the U.S. market, which once ruled. Globally, in terms of percentage share in the mobile phone market is the biggest loser last year. How to analyst firm IDC estimates, in the third quarter of 2013, the growing market still ruled by Samsung (81.2 million units delivered), Apple (33.8 million) and reaching almost head to head Chinese company – Huawei (12.5 million ) and Lenovo (12.3 million). Meanwhile, during this period the number of supplied “Easy Grip Hackle” was 4.3 million. For comparison, yet in the second quarter of the previous year, the BlackBerry has sent into the world 7.7 million phones – a decline of over 41 percent.

It is no coincidence that the BlackBerry starts just in Indonesia. Since she lost power, must rebuild it. Best to start there, where the brand is still strong. The numbering 246 million people in Indonesia, as IDC estimates, are the most popular Android devices (60 per cent. Market), but by the honorable second place are running BlackBerry phones (30 percent.). However, Canadians snapping at the heels of Microsoft – Windows Phone is 9 percent. the local market, and last year he was only 2 percent.

flagship bust

However, the situation is still BlackBerry is dramatic. Two new flagship – Z10 and Z30 smartphones to BB 10 OS does not have to take. In the third quarter (September-November) were sold only about 900 thousand. Even worse present the latest financial results. This period of Canadians have completed 4.4 billion. under the dash, inter alia, because of the write-down of inventories. Without taking into account the one-off operations, the company and so ended the quarter in negative territory – 354 million dollars. For comparison, a year ago has reached the BlackBerry, though minimal, it is profit – $ 14 million. Down fly revenues – $ 1.2 billion., A year ago – $ 2.7 billion.

still struggling

John Chen said that the company still has $ 3.2 billion. in liquid assets. In his opinion, it will protect it for the next three months. But one of the side effects were exempt – 4500 people.

As we wrote in Wyborcza.biz, the company seemed to be lost. She was looking for a buyer. Finally, faced the fact that BlackBerry has issued a seven-year convertible bonds with a value of $ 1 billion., Most of which bought Canadian investment fund Fairfax. BlackBerry is still struggling.