2013-12-05 22:13
Author: Peter Barycki
Hiring celebrities to promote the brand is not and has never been anything new. Celebrities receive money, equipment, and mostly just had with them (devices, not money) publicly show and get caught photographers. Even if BlackBerry was not anything unusual – even created a special page on which published photos of famous people with telephones Canadian brand. It turns out that among them could appear someone else …
Who? Of course, Justin Bieber. Apart from the fact altogether whether we respect his work or not, definitely would have been able to convince the BlackBerry products at least some of their fans. Meanwhile, Canadians rejected his proposal – according to one of the former employees of Bieber in return for promoting demanded only 200 $ 000 and 20 phones. The personnel responsible at that time for PR and marketing rejected this idea, explaining that Bieber’s fame soon pass away and will not be worth it to invest. One of the employees then the BB experts replied that “this kid can enjoy a reputation for more than RIM,” which has been acknowledged, of course, burst of laughter.
For comparison, now Justin Bieber is nearly 50 million Twitter followers, while BlackBerry has slightly more than 70 million active users.
via: / theglobeandmail
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